SESSIONS
A › B › C
with
TYPOGRAPHY
//////////////////----------------------------------
Sessions with typography is a self guided
experiment that utilizes the Adobe Typekit
font library. Come along and take a journey
as we explore the boundaries of fonts and
letters available in typekit.
the
Styles
g
g
BIG TEXT
HERE WE HAVE THE
the
Serif
good for
long paragraphs
fi
fi
PAIR
A SERIF
WITH A
SAN SERIF
• • • • • • • • • • •
DON'T PAIR A SERIF
WITH ANOTHER SERIF.
– Break some rules
®
&
©
ROMAN
OLDSTYLE
ROMAN
OLDSTYLE
Here's the theory
Serifs were devised to
neaten the
ends of lines
as they were chiseled into stone.
ROMAN
OLDSTYLE
ROMAN
OLDSTYLE
GARAMOND
Widow
the serif
helps
lead the eye
PAIR
A SERIF
WITH A
SAN SERIF
• • • • • • • • • • •
DON'T PAIR A SERIF
WITH ANOTHER SERIF.
– Break some rules
It's not
the font,
it's how
you treat
the font.
– Hierarchy & Finesse
A
R
LITTLE
LOCK
UPS
Don't
forget
Kerning
THE
OLD STYLE
TESTIMONIALS
Type
Setting
type
Mimicked the
handwriting of
Italian scholars
USE
IT FOR
QUOTES
USE
IT FOR
NOTES
HU
MAN
IST
s
TYPE
WRITER
SERIF
SAND
WICH
s
and that
concludes
the serif.
g
SERIF
SLAB SERIF
script
SAN SERIF
THEMED
Script
Script
Script
LETS SHINE SOME LIGHT ON:
SLAB SERIF
KIDS
APPRoVE
BETTER
FOR
- WEB -
A
SAN
SERIF
MO
DE
RN
ALL
AROUND
VERSATILE
1st
USE
FOR
- PARA -
GRAPHS
(WITH KERNING)
ULTRA
THIN
-----
FOR FASHION
"QUOTES"
PAIR IT
• with•
A-SERIF
PAIR IT
WITH A SLAB
KEEP IT
FRESH
(AND CLEAN)
POSTERS
HEADERS
BRANDS
R
APPS
---- SMALL ----
TEXT
---------------------
EXIT
SIGN
GOOD
•FOR•
SMALL
— CAPS —
CONDENSED OR
EXTENDED
SAFE
WITH
HELVETICA
LIFE
FONT
THE
SWISS
T
SANS IS
LATIN
—-FOR-—
WITHOUT
THE
• cool•
KIDS
GREAT
FOR LOGO
TEXT
EASY
TO READ
PAIR
WITH A
THEME
USE-1-FONT
FAMILY
---- GEO ----
METRIC
--------------
•USE•
DAILY
•USE•
NIGHTLY
NOT THE BEST
--------- FOR ---------
LONG READS
EDITORIAL
LOVE
DIGITAL
USE IT BIG
AND LEFT
JUSTIFIED
THIS SITE CONTAINS:
FONTS
WEIGHTS
STYLES
43
27
05
THIS MANY
FONTS ARE NOT
IDEAL FOR
AVERAGE SITES.
POWERED BY
ADOBE MUSE
BUILT WITH
L • O • V • E
MADE BY:
TYPE GUY, MUSE LOVER, AND
PRODUCT DESIGNER AT
IN SAN FRANCISCO.
s@gmail
PIVOTAL LABS
aaronlawrencedesign
REAL
TALK
NEXT
UP
HOT DOG
ALSO KNOWN AS
Egyptian
Square Serif
Mechanical
ORANGES
MAKE IT
SLABBY
HOT DOG
USE SLAB FOR:
HEADLINES
POSTERS
QUOTES
Used
for
the I love
NY poster.
Used
for
the I love
NY poster.
SLAB IS
GREAT FOR ADS
THE SLAB IS
A HEADLINE
FONT.
THE SLAB IS
A HEADLINE
FONT.
SLAB IS NOT
IDEAL FOR
LONG READS
I
NY
I
NY
A
A
A
A
A
A
N
N
N
R
R
R
DON'T
USE FOR
LONG
PARAGR-APHS.
MUSEO SLAB
SLAB SERIF
theme slab
1815
1815
1815
NEWS
SLAB
slab is
fun!
MONKEY
TIME.
SLAB LOVE
SLAB WAS
CREATED
FOR:
• ADVERTISING
• POSTERS
• BROCHURES
NOT (COLLEGE)
MAKE IT
BOLD
MAKE
IT BIG
SLAB CAN BE MASCULINE
OR
CAN GIVE A
CUSTOM LOOK
BANANA
WANTED
USE SLAB
FOR TEXT
r
BLACK
OAK
ROCK
WELL!
MUSE
0-900
DON'T FORGET THE
- GLÿPH -
שּׂ
I
SF
GOOD
FOR
COMICS
BEST USED FOR:
TRUCKS
FRUITS
SCHOOLS
DOGS
ROCK BANDS
K
K
K
BOB ROSS
USED THE
SLAB.
RESPECT
THE
SLAB.
apple
N
N
N
f
f
f
POSTER LOVE
it
Looks
when
FOR:
… elegant …
••• Best •••
it's
UP
use
Dressed
KINDA
THIS
like
WI
TH
little things
the
Script
Layouts,
Invites,
#'s
USE
•• and that's••
Small
1-2 LINE
CALL OUTS,
and
= USE -1- FONT =
Remember to:
Never, Ever, Ever,
ALL
– CAPS –
≈ A ≈
Wrap!
Valentines
DAY.
USE IN
Moderation
GOOD BYE
SLAB
THEME
MODERATION
SAN
SLIDESHOWS
BEST
USED
ADS
A
ART
TYPE
FOR
FUN
LINES
PAIR
YOU
IS
THEME
NERDS
FOR:PARA
NEVER
TYPE
HEAD
USE
TIME
WITH
it
MUST
USE
THE LESS
YOU WILL
FOR
STAYAWAY
COMIC
OVER-USE
OR DO YOUR TAKE :)
FROM
THE TEST OF
HAVE
SANS
USE
WITH
GRAPHS
GENERALLY
HAVE
USE
SERIF
in
LIKE
DON'T
REALLY
fun
THEMORE
HELLO
LOGOS
IT
